Future prediction:

All new realities

for retail

While it’s still early days, massive investment is being made into augmented reality (AR), virtual reality (VR), artificial intelligence (AI) and how they all meet in the metaverse.

KEY — INSIGHTS

Consumers are actively purchasing fashion and beauty products in virtual and augmented realities

Retailers trading in the Metaverse

Early Adopters Are Seeing Results

51%

are interested in shopping for digital clothes to wear in a virtual environment in the next 12 months

39%

have bought clothing or accessories for an avatar or for themselves

38%

have bought makeup or a hairstyle that can be used on an avatar or applied to themselves using a digital filter

79%

of active metaverse users say they have made a purchase

UP — NEXT

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