Creators —

Going micro

for mega returns

          When it comes to influence, small communities can make an outsized contribution to the effectiveness of a campaign.


          The top motivator for creators is independence. Treat them like partners, not employees

It can take years for a brand to develop a profitable social following,

         — the highly engaged, hyperlocal communities of micro- and nano- influencers shortcut the process.


of brands say they will work with nano-influencers in 2023


consistent higher engagement rates for micro-infleuncers in social commerce

Micro-influencer rates are also affordable, even for smaller retailers.