Creators —

Going micro

When it comes to influence, small communities can make an outsized contribution to the effectiveness of a campaign.

KEY — INSIGHTS

The top motivator for creators is independence. Treat them like partners, not employees

It can take years for a brand to develop a profitable social following,

— the highly engaged, hyperlocal communities of micro- and nano- influencers shortcut the process.

32%

of brands say they will work with nano-influencers in 2023

5%

consistent higher engagement rates for micro-infleuncers in social commerce

Micro-influencer rates are also affordable, even for smaller retailers.

UP — NEXT

Trust is the
new currency for business