#StateOfInfluencerMarketing’23

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TRENDS • 01 — 04
CHOOSE YOUR OWN ADVENTURE
01
What, where, and who of influencing in 2023
02
Creators: Going micro for mega returns
03
Trust is the new currency for business
04
Retailers go 'all in' on social commerce
05
Future prediction: All new realities for retail
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Retailers go

‘all-in’ on

social commerce

          Consumers say unique features like live streaming, curated content feeds, real-time seller consultations, digital coupons, and influencer recommendations are some of the features that encourage them to spend more.

KEY — INSIGHTS

          Once people start, chances are they’re going to keep going.

Compared to people who haven’t ventured into social commerce, those who have are:

2x

as likely to purchase from a brand they didn’t know

2x

as likely to buy recommended products or services in bundle

For clues on what’s working, let’s look at what brands are including in their social commerce strategies.

67%
Videos with shoppable links
50%
Images with shoppable links
34%
Live-stream Shopping
32%
Short-lived content with shoppable links
20%
Affiliate campaigns
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UP — NEXT
          Future prediction: All new realities for retail
See the trend — 05