Trust is the

new currency

for business

          Brands and agencies who build trust with consumers foster long-term brand loyalty. Brands who are viewed as bad actors will suffer the wrath of a polarized social media environment


          Collaborating with influencers is a great way to add exponential value to the trust equation for brands.

Gen Z consumers say they trust influencers because:


Teach me new skills


Make recommendations based on experience


Share my values

According to the 2023 Edelman Trust Barometer, consumers have serious trust issues. 59% of consumers say they will not buy from a company they don’t trust.