Trust is the

new currency

for business

Brands and agencies who build trust with consumers foster long-term brand loyalty. Brands who are viewed as bad actors will suffer the wrath of a polarized social media environment

KEY — INSIGHTS

Collaborating with influencers is a great way to add exponential value to the trust equation for brands.

Gen Z consumers say they trust influencers because:

40%

Teach me new skills

37%

Make recommendations based on experience

35%

Share my values

According to the 2023 Edelman Trust Barometer, consumers have serious trust issues. 59% of consumers say they will not buy from a company they don’t trust.

Back to trends

UP — NEXT

Retailers go 'all in'
on social commerce

See the trend — 04

#StateOfInfluencerMarketing’23

Trust is the

new currency

for business